adaptive networking

Lumen Technologies and CenturyLink Adaptive Networking campaigns encompassed a variety of software-defined networking solutions. A series of fun, pun-heavy social static WAN ads launched at the beginning of 2020 performed particularly well in market, outshining the results of previous social campaigns.

In September 2020, CenturyLink was rebranded as Lumen Technologies. The video was developed to reintroduce our Adaptive Networking portfolio in the new brand voice. I wrote the video script, checklist, webpage copy and was part of the team who produced the social media and display ads below.